Forbidden Kingdom needed a new identity — one that kept its medieval world but left the comic-book styling behind. I took it in a direction the festival hadn't used before: illustrated stained glass and castle architecture, vibrant and stylized, closer to a cathedral window than a comic panel.

I owned the rebrand end to end — art direction, illustration, and rollout. After several drafted proposals, we locked the stained-glass direction, and I carried it across the full campaign: key art, stage identities, artist announcements, and pricing and layaway assets. Even individual DJ photos were rebuilt as stained-glass illustrations so every announcement felt native to the world, not pasted into it.

Art Direction: Felix Lacsina
Illustration: Felix Lacsina