escape 2025
As creative lead for Escape Halloween, I align each year’s campaign with the storyline and the on-site experiences. For 2025, I pushed to shift the tone after the prior year’s stakeholder-driven direction was no longer approrpiate for a Southern California show. We landed on a puppet theme through the Psycho Circus lens, centered on a skeletal puppet ringleader on a decayed stage. It keeps the Halloween horror energy, but with a concept that feels more appropriate and more clearly tied to the festival’s identity. Overall we pushed to try to incorporate a more vintage circus palette and theme.
Art Direction: Felix Lacsina & James Hilkim
Campaign Art: Felix Lacsina
Key Art: Wojciech Pijecki
In my role as creative lead for Escape Halloween, I meticulously align the festival's visual components with the evolving storylines crafted each year. Rooted in the spirit of Halloween, every aspect of the event embodies a macabre, phantasmal, or ghoulish aesthetic. From the chilling decor adorning the stages to the haunting performances that unfold, every detail contributes to an immersive experience, ensuring attendees enter a realm where the supernatural and surreal reign supreme.
For 2024, a new character was added to the storyline: Arson Annie. Stakeholders envisioned a fire-themed concept inspired by movie posters from the 1980s and 1990s. I brought this vision to life through the key art visual below, seamlessly blending nostalgia with the festival’s eerie allure.
Art Direction: Felix Lacsina
Art: Felix Lacsina
Escape 2024
