In 2023, I spearheaded the Lost In Dreams rebrand to support its 2024 relocation from Las Vegas to Los Angeles. The existing identity leaned on abstract Vegas cues with sleek 3D forms, fish silhouettes, and night-sky gradients, but the concept was not connecting with the crowd.

We partnered with stakeholders to redefine the visual language around what the audience associates with the music, specifically future bass and melodic dubstep, and the animation-adjacent culture surrounding them. The refreshed direction delivers a more intentional dreamscape that feels like the world fans expect when they walk through the gates.

Illustrations: Daniel Clarke
Art Direction: Felix Lacsina