EDC Las Vegas is the largest EDM festival in the U.S. — over 500,000 attendees each year.

For 2024, stakeholders wanted to bring back one of the festival's most beloved concepts: the Kinetic Cathedral. I led art direction and rollout — co-led with James Hilkim — and partnered with illustration agency La Boca to rebuild the stage's identity from the ground up. From there I carried the direction across the full campaign: stage reveals, social key art, and on-site environments, keeping one visual language consistent from the first teaser to the gates.

The hard part wasn't the illustration — it was scale. Staying faithful to a concept fans already loved while stretching it across a modern, worldwide rollout meant every asset had to feel like the Cathedral, whether it was a 1080 social post or a stage the size of a building.

Below are selected works I directly made for various EDC’s